Growers Network is a vetted community exclusively for commercial cannabis professionals, allowing members to connect, trade knowledge and transform the industry. We were thrilled when the network's community manager asked to feature TNTpr's Todd Nelson in the Growers Spotlight and talk about public relations in the cannabis industry.
It used to be that marketing and public relations were considered separate disciplines. This is no longer the case. With the digital age and the rapid rise of social media use, PR has become increasingly integrated into the marketing mix.
I want to live up to my nickname as the Pot PR Guy. — Todd Nelson
In the interview, Todd shares how PR, media relations, marketing, marketing communications, advertising and brand strategy all are inherently part of any strategic marketing mix and are relevant to entrepreneurs and businesspeople in all industries, including cannabis.
In addition to learning why and when a cannabis business should hire a PR firm, check out the feature and see why Todd got into cannabis, what have been his biggest successes (and challenges), and why he loves helping cannabis brands tell powerful stories.